BCM business informationFrom opening ceremonies, markets, funding, conferences and
BCM Market is the flagship event of the Busan Content Market that discovers various types of content and facilitates investment, production, and distribution.
More than 2,000 buyers and sellers from over 50 countries attend every year and transact more than $100 million worth of content. The leading global market for Korean content, with cumulative transaction results of more than USD 1.346 billion
BCM Market, the crown jewel of the Busan Content Market, attracts over 2,000 buyers and sellers from more
than 50 countries every year who trade over $100 million worth of content. In addition to broadcasting, BCM
Market assists in the discovery, investment, and distribution of content of various genres, including webtoons,
animation, movies, games, music, and social media creators. After being held offline for the first time in three
years in 2022 due to the easing of COVID-19, it is expected to be held on a larger scale in 2023 to achieve a full
recovery. Despite being the first market to go offline in Asia since the COVID-19 pandemic in 2022, BCM Market
generated $147 million in transaction value. BCM Market is strengthening its position as a global market leader
by spearheading various genres of markets. In particular,
BCM Market Features
Various contents centered on broadcasting, such as dramas, animation, films, documentaries, shows and entertainment, education, children, lifestyle, characters, licensing and merchandising, formats, mobile, and web content, etc.
Features of the BCM Conference include the following
A conference that explores trends and developments in the media industry
An international event that fosters collaboration with the global content market
A platform to network with content-related companies, OTT platforms, production companies, broadcasters, buyers, and others
An opportunity to exchange information on content production in various genres and from international production companies.
An international academic event that introduces new content and media industry trends and suggests future directions.
Exploring the present and future of global content through multifaceted topics on diversification and convergence of core content genres A place for content leaders to network and exchange content to revitalize the global market and promote collaboration.
The Busan Content Market's BCM Conference is an annual international academic event that introduces new trends in the
content and media industry and suggests future directions. It is a platform that explores the present and future of global
content through multifaceted topics on the diversification and convergence of core content genres. The BCM Conference
provides an opportunity for content leaders to network and exchange ideas, revitalizing the global market and promoting
In 2022, the Busan Content Market took the initiative to diversify and converge core content genres such as OTT-specific programs, artificial intelligence content, metaverse, blockchain, virtual reality content, and convergence content based on advanced media. The new media content market has grown to a scale that exceeds that of the traditional media market by dozens of times, and new technologies such as metaverse, artificial intelligence, and OTT are converging with traditional media to form a new market. The BCM Conference was the first to introduce and respond to these global industry trends with a new theme every year. In 2022, the BCM Conference was strengthened with a total of eight sessions. The conference explored the present and future of global content and new possibilities through various topics, including the participation of the production team of Pachinko.
In 2023, the BCM Conference will also explore various perspectives on global content. It will provide opportunities for networking among related companies and writers, OTTs, production companies, broadcasters, buyers, and sellers. The conference will also provide a venue for exchanges to revitalize the global content market and promote collaboration.
BCM2022 Conference Highlight Sessions
|Global Business Presentation and Format Screening||Global Business Presentation Format Screening||iQIYI
SBS Contents Hub/WHYNOT Media/CJ ENM/KBS Media(DramaㆍEntertainment)
|Discussion to Celebrate the 30th Anniversary to Korea and China Forging Diplomatic Ties||Xiaogang You China Television Drama Production
Industry Association President Xiaohua GENG iQIYI Senior Vice President
|Translating British media in Korea & Korean media in the UK||Translating media internationally||Jonathan Evans University of Glasgow Professor Darcy Paquet
Translator, Busan Asian Film School Visiting Professor etc.
|‘The Era of Global Platforms, Global Projects||Pachinko, Stories on the Film Set’||Sebastian Lee Apple TV+
David Kim Entermedia Content Co-Founder,
BCM Funding, which invests in various genres of content such as broadcasting, webtoons, games, solo media, metaverse, etc.
Business matching with BCM's investment advisory team, which consists of content experts from 30 leading Korean startup investment firms. Providing various opportunities for potential domestic and foreign startups and budding entrepreneurs to take a leap forward regardless of genre or format.
BCM Funding invests in various genres of content, including broadcasting, webtoons, games, solo media, and
metaverse. Through business matching with BCM's investment advisory team, which is composed of content
experts from over 30 leading Korean startup investment firms, potential domestic and foreign startups and
budding entrepreneurs can find opportunities to take a leap forward regardless of genre or format. The investment
advisory team reviews various proposals and business plans and provides business matching opportunities
that can lead to direct investment.
As the OTT market continues to grow at an astounding rate, new content markets are emerging on multiple platforms. There is now a demand for various genres and content that break away from traditional formats. For example, < Squid Game > and < The Strange Lawyer Woo Young-woo > were both unique and creative works that captured global audiences. BCM Funding is expected to provide opportunities to create and discover global content that can reach audiences worldwide, regardless of standards, genres, or formats.
BCM Funding Program
BIZ Matching : BCM's investment advisory team, comprised of Korea's leading startup investment firms, and the producers conduct one-on-one business counseling and provide practical investment and production support
BCM Global Pitching : Introduce content from small and medium-sized enterprises to domestic and international buyers, attracting investment and production support for content in the early stages of planning
BCM Funding Briefing : Deliver information to production companies on the management status and investment plans of cultural content funds raised by domestic startup investment companies
MOU Signing Ceremony for Investment : Attract international co-production agreements to boost business in domestic and international markets
전문가들의 경험을 공유합니다.
웹툰, 애니메이션, 게임, 음악, 소셜미디어 크리에이터 등 다양한 장르의 콘텐츠를 발굴하고, 콘텐츠가 제작, 유통될 수 있도록 지원합니다. BTS, 오징어 게임과 같은 K-열풍 덕분에 세계 콘텐츠 시장과 아시아와 한국을 연결하는 핵심 교류의 장이 될 것으로 기대되고 있다습니다.
B2C programs that can be enjoyed by citizens as well as those involved in the content industry
Discovering niche content markets and creating opportunities to quickly capture new markets and expand new business.Aiming to establish itself as the only and most unique market in the world by creating a festival that can be enjoyed by people around the world.
In 2022, the Busan Content Market expanded beyond its B2B marketplace by introducing a variety of side event
programs aimed at providing a sense of comfort and recovery through content to people around the world who
are tired of the coronavirus pandemic. By discovering niche content markets, such as dogs and medical content,
the market was enriched with B2C programs that could be enjoyed by not only content industry players, but also
by all citizens, creating a new convergence content market. The ultimate goal of the BCM is to quickly capture
new markets with growth potential, introduce them to the new system, and expand them into new businesses.
new markets with growth potential, introduce them to the new system, and expand them into new businesses. The process aims to become a festival that everyone can enjoy, helping Busan Content Market establish itself as the largest interactive platform in Asia and the only and most unique market in the world. With unlimited possibilities and competitiveness, the BCM strives to create an unforgettable festival for people worldwide.
Other Events Program
|BIC4Dog||The World's First video content festival for dogs||Celeb with Dog/Movie for Dog
Academy for Dog/Conference of Dog
Flea Market + Promote adoption of stray dogs
|MediFest||"Medical Content Festivals" aim to revitalize cities focused on medical tourism||
Medical Drama Talk Concerts
Medical Drama Awards/Academic C onference
Medical Drama Street/MediFest Celeb with Fan
|Art Content &
Board Game IP Market
|Art meets technology,
NFT market utilizing art content
|Holding blockchain/NFT combined
digital content exhibitions and markets
|Good Influencer Award||This festival aims to acknowledge "Good Influencers"
identified by media scholars and experts from around the world.
|Regular Academic Seminars/Academic Conference
Good Influencer Awards/Good Influencer Zone
New Planning Programs
|Program||Content||Detailed event name|
|LATAM in BCM||To celebrate the 60th anniversary of diplomatic relations between Korea and Latin America, BCM2023 will collaborate with content markets in emerging regions of Latin America to explore the future of Latin American content.||Emerging Region Content
Demo Showcase: Latin America
|International Movie and Content Ratings Forum '19+'||A forum will be held to discuss new issues and the expansion of classification policies not only for movies and videos but also for in response to the changing media environment||Forum for Global Movie and Content Ratings|
부산콘텐츠마켓을 더 자세히 알고싶다면,